Light It Up Expo at the Home Service Workshop
Whether you’re an experienced lighting professional or a home service contractor looking to expand into the lucrative outdoor lighting industry, this event is designed to help you dominate.
Light It Up Expo is your exclusive opportunity to dive into the key pillars of outdoor lighting—landscape lighting, holiday lighting, and permanent lighting—unlocking the potential to build a multi-million-dollar empire in your market.
Why Attend the Light It Up Expo?
EXPAND YOUR BUSINESS
Learn how to tap into the booming outdoor lighting market, which includes three powerful segments:
Landscape Lighting, Holiday Lighting, and Permanent Lighting
NETWORK WITH INDUSTRY LEADERS
Forge meaningful connections with professionals from around the world. Whether you’re looking to partner, collaborate, or learn from the best, this event is a networking powerhouse
DISCOVER NEW OPPORTUNITIES
Explore cutting-edge products and services from up to 40 exhibitors, with hands-on demonstrations and insights on the latest trends in outdoor lighting.
WHAT MAKES LIGHT IT UP EXPO UNIQUE?
This is the first and only of its kind, in-person event for professionals and aspiring contractors in the outdoor lighting industry.
This includes landscape lighting, holiday lighting, permanent lighting, and event lighting professionals, as well as home service business owners (e.g., electricians, landscapers, general contractors) looking to expand into the outdoor lighting market.
You will learn from experts in landscape lighting, holiday lighting and permanent lighting.
Light It Up Expo, on February 28 – March 1, 2025, serves as the perfect way to network with some of the most successful lighting professionals in the country! Light It Up Expo will take place in Orlando, Florida, giving you a great opportunity to network with all talented professionals and provide you with once-in-a-lifetime training.
During our event, we cover:
- Landscape lighting breakout
- Holiday lighting breakout
- Permanent lighting breakout
- Strategies to approach clients
- Find leads who are ready to buy now
- How to close projects at premium prices
- Proven sales strategies
- How to scale your business
Lunch is included for both days!!
WHAT IS LIGHT IT UP EXPO ?
Light It Up Expo is the premier event of the year for outdoor lighting professionals and aspiring contractors looking to connect, learn, and grow their businesses.
- Master each pillar of outdoor lighting and build a more profitable, balanced business.
- Learn design and installation techniques in landscape, holiday and permanent lighting with break-out sessions with experts in each area.
- Get real-world business strategies that help you grow, while aligning with the lifestyle you want to live.
- Connect with like-minded professionals from around the world who share your passion for lighting and success.
If you want to bolt on new services, grow your existing offerings, or get help with the business side, Light It Up Expo is the place to be.
The Pillars of Outdoor Lighting
Success in the outdoor lighting business isn’t about chasing one trend—it’s about dominating across multiple pillars that feed into each other, creating a cycle of growth and cross-selling opportunities.
Landscape Lighting:
My personal favorite. It’s the art of transforming outdoor spaces with beautiful lighting design. While leads can be harder to generate, the payoff is immense for those who are skilled at creating breathtaking, high-end results. If you’re good at this, it might be the only pillar you need.
Holiday Lighting:
Fast leads, great money, but the intense time commitment during peak seasons can be a challenge. In my own lighting business, we stopped at $200k in holiday lighting per year because it required seasonal workers and a huge energy spike. But even with those challenges, it’s a powerful revenue stream.
Permanent Lighting:
Admittedly, I wasn’t always sold on this—especially outside of the holiday season—but many in our community are crushing it with permanent lighting, both in terms of sales and as a gateway to landing landscape lighting projects. Whether you like the look or not, it’s an incredible business opportunity.
The beauty of these three pillars is that they cross-sell to each other. A holiday lighting client can become a landscape lighting client, who then might need event lighting. If you’re not offering multiple pillars, you could be leaving money on the table.
But you don’t have to take our word for it!
Check out all these successful landscape lighting design professionals we’ve worked with who started in other outdoor industries:
“I Learn Everything from YouTube. I don’t think Light It Up Expo is for Me.”
That’s true. YouTube is great! You can learn everything from how to yodel to how to fix your refrigerator to installing lights.
But with Light It Up Expo, you get more than just the knowledge of how to install some lights.
You get to network with some of the top lighting professionals in the country.
You get to experience learning from someone who has built several multi-million dollar businesses and get on the fast track to success!
In the end of winter, you get to experience the warmer weather in Orlando, Florida (that alone should be incentive enough to come!). You can even bring the whole family and turn this experience into a family vacation you’ll never forget…. the hotel is right by Universal Studios after all!
Plus, you get to learn marketing, sales, and pricing strategies to make you competitive in your market!
And you get to learn what materials to use and which to avoid from professionals who use these materials day in and day out.
These five benefits alone are priceless (just like YouTube)!
When you use YouTube, figuring out all these little details takes years. With Light It Up Expo, you learn all the secrets in just two days!
That means that when you leave Orlando, you will be ready to implement everything you’ve learned and start scaling your business immediately!
Just imagine a world where you have enough work all year long that you don’t have to lay anyone off. Imagine a time when you can see the leaves turning gold and red and brown and not worry about how you’re going to pay all your expenses for the next six months.
When you join Light It Up Expo, this is the priceless information you get.
CHECK OUT IN 4 EASY STEPS!
1. Select Your Track(s)
2. Add Your Personal Information
3. Add Your Billing Information
4. Check Out and Book a Hotel Room
LIGHT IT UP EXPO SCHEDULE
Friday, February 28, 2025
| TIME | ACTIVITY | SPEAKER |
|---|---|---|
| 10:15 AM - 11:00 AM | Discussion | Ryan Lee |
| 11:00 AM - 11:45 PM | Discussion | TBA |
| 11:45 PM - 12:45 PM | Lunch & Trade Floor | |
| 1:00 PM - 5:00 PM |
Hands on Breakouts: Holiday Landscape / Permanent Lighting |
|
| 5:00 PM - 7:00 PM | Trade Floor Open | |
| 6:00 PM - 8:00 PM | VIP Dinner |
Saturday, March 1, 2025
| TIME | ACTIVITY | SPEAKER |
|---|---|---|
| 10:15 AM - 11:00 AM | Discussion | TBA |
| 11:00 AM - 11:45 PM | Discussion | TBA |
| 11:45 PM - 12:45 PM | Lunch & Trade Floor | |
| 12:45 PM - 1:15 PM | Raffle | |
| 1:30 PM - 2:30 PM | Discussion | TBA |
| 2:30 PM - 3:30 PM | Panel Discussion | |
| 3:45 PM - 4:30 PM | Discussion | TBA |
| 6:00 PM - 8:00 PM | VIP Dinner |
FAQs
The Light It Up Expo is designed for professionals and aspiring contractors in the outdoor lighting industry. This includes landscape lighting, holiday lighting, permanent lighting, and event lighting professionals, as well as home service business owners (e.g., electricians, landscapers, general contractors) looking to expand into the outdoor lighting market.
Attendees will:
Learn how to integrate and expand their business into the four lucrative pillars of outdoor lighting: landscape lighting, holiday lighting, permanent lighting, and event lighting.
Gain valuable insights and hands-on experience from industry leaders.
Network with top professionals, manufacturers, and suppliers.
Learn installation and design techniques through handson breakout sessions.
Discover new products, services, and trends that can help grow their businesses.
Absolutely! Whether you’re a seasoned professional or just starting to explore outdoor lighting, the expo offers something for everyone. From beginner workshops to advanced strategies, you’ll gain the knowledge and confidence to build or expand your lighting business.
The Home Service Workshop is focused on helping home service business owners add outdoor lighting to their offerings. You’ll learn about the four key pillars (landscape, holiday, permanent, and event lighting) and discover how to design, install, and sell outdoor lighting services effectively. Plus, you’ll get actionable sales and marketing strategies to generate more leads and increase profitability.
Outdoor lighting is a high-margin service that complements a variety of home services, from landscaping to electrical work. By adding lighting services, you’ll not only increase your revenue but also provide a more complete package to your clients. Additionally, the various segments (landscape, holiday, permanent, event) can cross-sell into one another, creating long-term, repeat business.
That’s perfectly fine! While we recommend exploring multiple pillars for maximizing growth, Light It Up Expo provides specialized training and insights for each segment. Whether you want to focus on one pillar or diversify, the event will help you refine your skills and business strategies.
Your ticket includes access to The Home Service Workshop main stage events, and the Expo floor. You’ll also receive full access to 2-days of the Light it Up Expo. Premium ticket holders may receive additional perks, such as VIP sessions or bonus workshops.
Yes! Networking is a core part of the Light It Up Expo experience. You’ll have multiple opportunities to meet and collaborate with industry leaders, exhibitors, and fellow professionals through workshops, breakout sessions, and dedicated networking events.
The Light It Up Expo will be held in Orlando, FL, from February 28 to March 1, 2025 at the DoubleTree by Hilton at the Entrance to Universal Orlando. You can book your hotel room here.
You can register below. Simply scroll down choose General Admission or VIP Admission (under Register) for the event and then add the Light it Up Expo track by clicking Attend This Show. Early bird pricing is available for a limited time, so be sure to reserve your spot as soon as possible!
