Light It Up Expo at the Home Service Workshop
Are you ready to light up your future? The Light It Up Expo is the premier event of the year for outdoor lighting professionals and aspiring contractors to connect, learn, and grow their businesses. This is your chance to dive deep into the 4 key pillars of outdoor lighting—landscape lighting, holiday lighting, permanent lighting, and event lighting—unlocking the potential to build a multi-million-dollar empire in your market.
Whether you’re an experienced lighting professional or a home service contractor looking to expand into the lucrative outdoor lighting industry, this event is designed to help you dominate.
Why Attend the Light It Up Expo?
At Light It Up Expo, we bring together designers, contractors, and manufacturers from every corner of the outdoor lighting industry. This is your opportunity to:
- Expand Your Business: Learn how to tap into the booming outdoor lighting market, which includes four powerful segments: Landscape Lighting, Holiday Lighting, Permanent Lighting, and Event Lighting.
- Network with Industry Leaders: Forge meaningful connections with professionals from around the world. Whether you’re looking to partner, collaborate, or learn from the best, this event is a networking powerhouse.
- Discover New Opportunities: Explore cutting-edge products and services from up to 40 exhibitors, with hands-on demonstrations and insights on the latest trends in outdoor lighting.
The 4 Pillars of Outdoor Lighting
Success in the outdoor lighting business isn't about chasing one trend—it's about dominating across multiple pillars that feed into each other, creating a cycle of growth and cross-selling opportunities. Here's why these four pillars are so powerful:
My personal favorite. It’s the art of transforming outdoor spaces with beautiful lighting design. While leads can be harder to generate, the payoff is immense for those who are skilled at creating breathtaking, high-end results. If you’re good at this, it might be the only pillar you need.
Fast leads, great money, but the intense time commitment during peak seasons can be a challenge. In my own lighting business, we stopped at $200k in holiday lighting per year because it required seasonal workers and a huge energy spike. But even with those challenges, it’s a powerful revenue stream.
Admittedly, I wasn’t always sold on this—especially outside of the holiday season—but many in our community are crushing it with permanent lighting, both in terms of sales and as a gateway to landing landscape lighting projects. Whether you like the look or not, it’s an incredible business opportunity.
Lighting up weddings, parties, and special events can be a highly profitable pillar. It’s one more way to offer a full suite of services to your clients and keep them coming back for more.
The beauty of these four pillars is that they cross-sell to each other. A holiday lighting client can become a landscape lighting client, who then might need event lighting. If you’re not offering multiple pillars, you could be leaving money on the table.
My Personal Take
When it comes to outdoor lighting, it’s not just about the money—it’s about aligning your business with your dream life. That’s why I limited my holiday lighting business to $200k a year—because I wanted to balance the demands with the life I wanted to live.
Every lighting business owner needs to find that balance. But don’t let personal preferences hold you back from offering services like permanent lighting just because you’re not personally a fan. The revenue and potential cross-selling opportunities are significant, and many successful pros in the industry are mastering all four pillars for maximum growth.
Why We Launched Light It Up Expo
I believe in the power of these four pillars so much that I’ve decided to do something about it. We’re launching Light It Up Expo—the first and only of its kind for outdoor lighting professionals. This event is designed to help you:
Master each pillar of outdoor lighting and build a more profitable, balanced business.
Learn design and installation techniques in landscape, holiday and permanent lighting with break-out sessions with experts in each area.
Get real-world business strategies that help you grow, while aligning with the lifestyle you want to live.
Connect with like-minded professionals from around the world who share your passion for lighting and success.
If you want to bolt on new services, grow your existing offerings, or get help with the business side, Light It Up Expo is the place to be.
FAQs
The Light It Up Expo is designed for professionals and aspiring contractors in the outdoor lighting industry. This includes landscape lighting, holiday lighting, permanent lighting, and event lighting professionals, as well as home service business owners (e.g., electricians, landscapers, general contractors) looking to expand into the outdoor lighting market.
Attendees will:
Learn how to integrate and expand their business into the four lucrative pillars of outdoor lighting: landscape lighting, holiday lighting, permanent lighting, and event lighting.
Gain valuable insights and hands-on experience from industry leaders.
Network with top professionals, manufacturers, and suppliers.
Learn installation and design techniques through handson breakout sessions.
Discover new products, services, and trends that can help grow their businesses.
Absolutely! Whether you’re a seasoned professional or just starting to explore outdoor lighting, the expo offers something for everyone. From beginner workshops to advanced strategies, you’ll gain the knowledge and confidence to build or expand your lighting business.
The Home Service Workshop is focused on helping home service business owners add outdoor lighting to their offerings. You’ll learn about the four key pillars (landscape, holiday, permanent, and event lighting) and discover how to design, install, and sell outdoor lighting services effectively. Plus, you’ll get actionable sales and marketing strategies to generate more leads and increase profitability.
Outdoor lighting is a high-margin service that complements a variety of home services, from landscaping to electrical work. By adding lighting services, you’ll not only increase your revenue but also provide a more complete package to your clients. Additionally, the various segments (landscape, holiday, permanent, event) can cross-sell into one another, creating long-term, repeat business.
That’s perfectly fine! While we recommend exploring multiple pillars for maximizing growth, Light It Up Expo provides specialized training and insights for each segment. Whether you want to focus on one pillar or diversify, the event will help you refine your skills and business strategies.
Your ticket includes access to The Home Service Workshop main stage events, and the Expo floor. You’ll also receive full access to 2-days of the Light it Up Expo. Premium ticket holders may receive additional perks, such as VIP sessions or bonus workshops.
Yes! Networking is a core part of the Light It Up Expo experience. You’ll have multiple opportunities to meet and collaborate with industry leaders, exhibitors, and fellow professionals through workshops, breakout sessions, and dedicated networking events.
The Light It Up Expo will be held in Orlando, FL, from February 28 to March 1, 2025 at the DoubleTree by Hilton at the Entrance to Universal Orlando. You can book your hotel room here.
You can register below. Simply scroll down choose General Admission or VIP Admission (under Register) for the event and then add the Light it Up Expo track by clicking Attend This Show. Early bird pricing is available for a limited time, so be sure to reserve your spot as soon as possible!
